ʻEhukai Maintenance is a high-end exterior cleaning and maintenance company which serves some of the most upscale and exclusive properties in West Hawaiʻi. They needed a brand update that felt professional, bold, and that connected to them to the area they work.
The ʻulu tree is traditionally a symbol of provision for community, which reflects the company's core vision of providing opportunities for growth and stability to its local workforce. Additionally, ʻulu is used in the design to reference the ʻahupuaʻa (land division) of Kaʻūpūlehu where ʻEhukai Maintenance began and is mainly based.
An alternative design for the back of the t-shirt was created as a more playful, streetwear version to be given to friends and family of company members and employees.